It takes a village to educate 10 million children – communities in India excited to improve learning!
WHAT: An exciting national advocacy campaign to mobilize parents, teachers and community members to take actions to ensure that all children are going to school and learning well
WHERE: India (nationwide)
WHEN: Launched on October 21st 2015, the campaign had reached 152,000 villages, recruited over 300,000 volunteers and assessed over 10 million children by 25th December 2015! The campaign was followed by ‘reading weeks’ in 100,000 villages in January 2016
WHO: The advocacy campaign was run by Pratham across India, who in turn mobilized over 300,000 volunteers to complete their own village report cards, and discuss what can be done in their village to improve children’s basic learning
WHY: The Annual Status of Education Report (ASER) data shows that although 96% children in India are enrolled in school, only about half of all Grade 5 children are able to read a simple story or solve a simple subtraction sum. Pratham wanted to investigate whether there were ways to solve the problem quickly, at scale, and at low cost by involving as many citizens as possible in the conversation and solutions.
