WHAT: Vibrant and exciting literature festivals for children to encourage a culture of reading for creativity, imagination and multi-sensory stimulation whilst celebrating Pakistan’s rich cultural history
WHERE: Pakistan (nationwide)
WHEN: The Children’s Literature Festivals began in 2011 and take place annually in different states across Pakistan
WHO: The Literature Festivals invite all children between the ages of 4-17 years to participate, regardless of schooling status, gender, and geographic location.
WHY: After ASER Pakistan findings revealed that almost 50% children in Grade 5 are unable to read a simple story of Grade 2 level, the children’s literature festivals were conceptualized as a means to popularize reading and creative expression without the stress of using textbooks and taking tests, associated with the school environment.