Track The Pack Campaign

Pratham’s “Lakhon mein Ek” campaign launched on October 21, 2015 received unprecedented and widespread support from citizens and communities, enabling it to go well beyond the original target of 1 lakh villages. By January 11, 2016 mobilization and assessment initiatives had reached more than 150,000 villages and communities. Close to 350.000 volunteers had joined the campaign and interacted with about 1 crore (10 million) children. The participation of such large numbers of people in this exercise shows that there is tremendous scope for community action towards improving children’s learning. Now is the time for further action. Through “Track the Pack campaign’.

From January 17th to January 25th 2016, Pratham and ASER will catalyze “Reading Week” in 25,000 communities to demonstrate simple activities that can be done by children, parents and neighbors to build children’s foundational  skills,

Here is what to expect at the “Reading Week”.

Reporting back on this effort is a group of 30 young troopers travelling across India through the Reading Week. Follow their journey over the week as they bring you stories from the field…come live their experience virtually …TRACK THE PACK.

See their videos on https://www.bit.ly/trackthepack – subscribe now!
#trackthepack to follow their updates on FB, twitter and Instagram
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